Industrial Organisational (I-O) Psychology is the scientific study of the workplace. The knowledge base and scientific methods of psychology are applied to business issues of critical relevance, including talent management, coaching, assessment, selection, training, organisational development, motivation, leadership, performance and work-life quality.

Industrial organisational psychology can be split into two major focus areas: industrial and organisational. First, there is the industrial side, which involves looking at how to best match individuals to specific job roles. This segment of I-O psychology is also sometimes referred to as personnel psychology.

This includes the assessment of employee characteristics and then matching these individuals to jobs in which they are likely to perform well. Other functions that fall on the industrial side of I-O psychology include training employees, developing job performance standards, and measuring job performance.

The organisational side of psychology is more focused on understanding how organisations affect individual behaviour. Organisational structures, social norms, management styles, and role expectations are all factors that can influence how people behave within an organisation.

By understanding such factors, I-O psychologists hope to improve individual performance and mental health while at the same time benefiting the organisation as a whole.

Meet our Therapist

Daniëlle Malan

Industrial-Organisational Psychologist

Areas of focus include:
Career guidance counselling
Psychometric assessments
Consulting Psychology
BWRT® for work-related traumas

Read more


“My entire life perspective shifted after I began utilising Danielle’s expertise. She helped me in rediscovering my life’s purpose. She would go out of her way to help me in any way she could. I would highly recommend Danielle to anyone who needs career advice or guidance on what to study and anyone who wants to experience self-growth through her life coaching expertise.”

Marlehne Malan

“Thank you Danielle for your professional service! The tests were comprehensive and the feedback specific and personal! This is the best possible investment in a person’s future! I highly recommend Danielle’s services”

Ansu Kaplan

“Working with Danielle and delving deeper into how and why we react the way we do has been a truly priceless experience. This assisted us tremendously with our customer interactions.”


“My daughter truly enjoyed seeing you for assistance with her subject choices. She is excited about her future, thank you!”

Engela Thiart

“Danielle led me through the healing process of BWRT® to overcome my phobia. I felt taken care of and trusted her to guide me. It was a breakthrough for me in the steps towards a more confident life.”

J Kiss


Treatment is tailored to meet the specific needs of each individual. Medical Aid as well as Private Rates apply. We also apply for Prescribed Minimum Benefits (PMB) where applicable. Our practice is contracted in to Medical Aids. We submit claims to the medical aid on your behalf. The private fee can be paid in cash or via EFT.

Sessions are in English or Afrikaans.

Book a consultation

To book a consultation please call or send a WhatsApp message to +27 (0) 71 265 3356, or complete the form below and we will contact you to schedule your appointment.